“Cool Picks for Summer” Email
The Body Shop
Role / Contribution: Graphic Design, HTML Code
I designed this email to support The Body Shop's U.S. market sales in May of 2013. Working in conjunction with a digital content specialist who provided the copy direction, I created an editorial-style design combining typographical variation, product photography, and water and ice cube assets sourced from the company's international asset library. Each area of the email was sliced with different URLs for the products being showcased.
The main challenge on this project was working with incomplete background imagery. The ice cubes provided to me were pre-flattened assets, each cube being only partially visible beneath the strawberry and peppermint products. To overcome this, I created additional whole ice cubes by stitching together the edges of the partial cubes and using opacity layer blending to smooth out the transitions. I also added semi-transparency to the middle of the cubes for an extra touch of realism.